Theme 1 - How markets work 1.2 Flashcards
Why does maximisation occur?
This is when an economic agent tries to obtain the most from the economic activity that they undertake.
What does it mean when someone is being ‘rational’.
Making decisions in order to maximise personal satisfaction
How might economic agents be questioned upon their rational decision making?
Firms are not provided enough information to behave ‘rationally’ and consumers do not always make calculated decisions
What is the definition for demand?
The amount an individual is willing and able to buy at any given price.
Give 3 reasons why the demand curve slopes downwards.
1) Income effect (as the price level increases, sales fall)
2) Substitution effect ( higher the price, consumers find cheaper options
3) Diminishing marginal utility (the satisfaction gained decreases as an extra unit of good or service is consumed.
What is meant by marginal utility?
The extra satisfaction gained after every extra unit.
What does a contraction and an extension mean on a demand curve?
A contraction is caused when there is an increase in price and so demand levels decrease. An extension is shown as a decrease in price which increases demand.
What are 7 factors that cause a shift on the demand curve?
Income, Complements, substitutes, tastes and preferences, population, advertisement, legislation.
Definition of supply
Supply is the amount a business is willing and able to sell.
Describe the relationship between quantity and price on a supply curve.
Price is directly proportional to the quantity supplied.
Give 2 reasons to why the supply curve is upward sloping
1) profit motive - supply increases when price increases due to firms taking advantage of the higher price.
2) Maximising profit - a business will decrease their cost in production when price increases in order to maximise profits.
5 factors that may shift the supply curve
Changes in the units in cost of production, a fall in exchange rate, advances in production technologies, new entry of producers and indirect taxes.
What is meant by the acronym SPICED
S - strong, P - pound, I - imports, C - cheaper, E - exports, D - dearer.
What is market equillibirum?
When supply and demand in an economy at equal.
What happens in an economy when there is excess supply?
If the price was to increase, quantity demanded will decrease however, this will incentivise firms to increase supply as it is more profitable. This will lead to excess stock.
What happens in an economy when there is excess demand?
When prices decrease, demand will increase but, firms are going to supply less because it is less profitable. This therefore means that there is excess demand.
What happens when there is a shift in the demand curve?
An increase in demand is shown by a shift upwards and to the right. This means that there is an increase in price and an increase in quantity demanded.
What happens when there is a shift on the supply curve?
An increase in supply is shown by a shift to the right. This will cause a decrease in price and an increase in quantity supplied
What are market forces?
Market forces are pressure that are constantly pushing the market back into equilibrium when in disequilibrium.
Factors impacting shifts on a demand curve.
Consumer income, taste and fashion and advertising