Theme 1 - Demand Flashcards
1
Q
Substitute products
A
products that can be used in place of each other, for example if no tea is available a substitute hot beverage is coffee or hot chocolate
2
Q
Complimentary products
A
products that need to be used together, for example a printer will need ink
3
Q
Demographics
A
the statistical data relating to population - used to describe a group in marketing e.g. UK’s aging population demographics
