Theme 1 Collection Flashcards
Theme 1. 1 - 5 Theme 2. 1 - 3
1.1.1 - What is the difference between a good and a serivice?
- A good is a physical tanglible product (you can touch it)
- A service is an experince that is intagible (can’t touch it)
1.1.1 - What is the difference between a consumer and a customer?
A customer purchases the product and the consumer uses the product
1.1.1 - For what three reasons do new business ideas come about?
- Changes in technology
- Changes in consumer needs
- A product becoming obsolete
1.1.1 - What does it mean if a product is obsolete?
It is outdated and no longer in use
1.1.1 - What are payment platforms?
- Enable businesses to take online payments from customers.
- They are usually free for the customer to use, but take a small amount of commission from the seller and provide the customer with peace of mind.
1.1.1 - What is an entrepreneur?
Someone who creates a business, taking on financial risks with the aim of making a profit from the business.
1.1.1 - In what two ways do new business ideas come about?
- Original ideas
- Adapting existing concepts
1.1.2 - What are three risks that start-ups face?
- Business failure
- Lack of (financial) security
- Finacial loss
1.1.2 - What is the difference between variable and fixed cost?
- Variable costs are costs that depend on the amount of products you manufacture (e.g. Raw materials)
- Fixed costs (overheads) are costs that remain no matter your production rate (e.g. Rent)
1.1.2 - How do you work out variable cost?
Cost per unit x sales volume
1.1.2 - What are financial rewards for a start-up?
- Survival
- Profit
- Wealth
- Income
- Financial Security
1.1.2 - What are non-financial rewards for a start-up?
- Personal Satisfaction
- Challenge
- Independence
- Control
- Helping Others
1.1.3 - What is a stakeholder?
Any person with interest in the business
1.1.3 - What are the thee purposes of business enterprise?
- To meet customer needs
- To add value
- To provide goods and services
1.1.3 - How may a business add value?
- Convenience
- Quality
- Branding
- Design
- USP
1.1.3 - What are the roles of an entrepreneur?
- Organise resources
- Make business desicions
- Take risks
1.2.1 - What are the four main customer needs?
- Choice: When buying products, customers like to have a choice because different customers have different tastes and needs.
- Quality: Customers assess quality as a product’s suitability and their opinion will depend on expectations.
- Price: Customers will be influenced by price, especially by low prices.
- Convenience: Convenience refers to how easy it is for customers to purchase desired products.
1.2.1 - Why is it crucial for businesses to meet customer needs?
Generate sales:
- Customers will continue to buy products
- Repeat custom ensures that the business generates cash flow.
Business survival:
- As the reputation of the business grows, more and more consumers are likely to buy its products.
- This should lead to increased profits making it likely that the business will continue to operate
1.2.2 - What are the reasons for market research?
- To identify and understand customer needs
- To identify gaps in the market
- To reduce risk
- To inform business decisions.
1.2.2 - What is primary research and how may businesses do this?
Market research carried out for the first time:
- Survey/ Questionnaire
- Observation
- Interviews
- Focus Group (small group of people discussing a product)
1.2.2 - What is secondary research and how may businesses carry this out?
Market research which is information that has already been gathered:
- Internet
- Government Statistics
- Company Reports
- Newspapers
- Trade Associations
- Books
1.2.2 - What is the difference between quantatative and qualitative data?
- QuaLitavtive: Data is non-measurable opinions and judgements
- QuaNtitavtive: Data is measurable numbers and statistics
1.2.2 - Why is social media crucial to market research?
Social media is a cheap way of understanding customers. It allows a business to:
- Deepen their understanding of the market
- Identify popular trends
- Improve their products and marketing
- Save time conducting market research
1.2.2 - Why is validity and reliability of research data important?
All your buriness desicions are based off it and so invalid and unreliable information will lead to a business making harmful mistakes that will limit their chance of profit and growth.
1.2.3 - What are market segments?
Part of a market that groups buyers with similar buying habits, such as:
- Location
- Demographic
- Age
- Income
- Lifestyle
1.2.3 - What is a market map and what is it used for?
A market map is a four quadrant map based on two features of a product (e.g. high/low price and high/low quality) to allow a business to identify a gap in the market
1.2.4 - What features of competitors products may businesses monitor?
- Price (Are their prices in a similar competitive range)
- Product range
- Quality (Are they delivering quality similar/ better)
- Customer service
- Location (Are they closer to their target market)
1.2.4 - What may a business conduct to analyse its competitors and how they should effect their desicions?
A SWOT analysis (Strengths, Weaknessess, Opportunites, Threats)
1.3.1 - What are financial objectives and some examples of this?
Targets expressed in money terms such as making a profit, earning income or building wealth:
- Survival
- Profit
- Wealth
- Income
- Financial Security
- Market Share
1.3.1 - What are non-financial (social) objectives and some examples of this?
Targets that are not expressed in money terms:
- Personal Satisfaction
- Challenge
- Independence
- Control
- Helping Others
1.3.2 - What is the formula for profit?
Sales Revenue – Total Cost