Theme 1 Flashcards
Consumer surplus
- the additional benefit or utility that consumers receive when they are able to purchase a good or service at a price lower than what they are willing to pay.
- It represents the difference between what consumers are willing to pay and what they actually pay in the market.
- the area above equilibrium and below demand curve
Producer surplus
- Producer surplus is the additional profit that producers earn when they sell a good or service at a price higher than their minimum acceptable price.
- It represents the difference between the market price and the producer’s marginal cost of production.
- area below equilibrium and above the supply curve
Functions of money
- medium of exchange: facilitates transactions
- unit of account: measures the values of goods and services
- store of value: allows individuals to save for future consumption
- facilitates exchange: increases efficiency of exchanging goods and services
- standard of deferred payment: loans, mortgages, insurance contracts
Reasons why consumers may not behave rationally
- influence on other people’s behaviour: social norms, peer-pressure
- habitual behaviour: habits and routines in their decision making process
- consumer weakness at computation: may not have access to information
Private benefits
benefits received by producers or consumers directly involved in a transaction or economic activity
- e.g. private benefits of education = improved job opportunities
External benefits
benefits received by third parties who are not part of the transaction or activity. Beneficial to society
- e.g. vaccination = benefits the community by stopping the spread of a disease.
Social benefits
Represent the total benefits of an economic activity. Represents the overall impact of an activity on society.
What causes a change in demand
P: price (contraction or extension of demand)
P: population
I: income
R: regulation
A: advertising
T: trends
E: economy
S: substitute