Theme 1 Flashcards
What is meant by rational decision making?
Making choices to maximise utility from buying and consuming goods and services
What are the assumptions of rational decision making?
Consumers aim to maximise utility
Firms aim to maximise profits
Define the term demand
The quantity of a product that consumers are willing and able to buy at a given price in each time
Explain the demand curve
Shows the relationship between the price of an item and quantity demanded over a period
Explain the difference between a movement along the demand curve and a shift in the demand curve
Movement along the demand curve is caused by a change in price
A shift in the demand curve is caused by a change in one or more factors other than price
Define price elasticity of demand
Measures the responsiveness of quantity demanded for a product after a change in price
The formula to calculate PED is
% change in QD / % change in P
What does it mean if PED = 0
Demand is perfectly inelastic and demand does not change when the price changes
What does it mean if PED is between 0 and -1
Demand is price inelastic
What does it mean if PED = -1
Demand is unit price elastic
What does it mean if PED > 1
Demand is perfectly elastic
Quantity demanded will fall to 0 if price rises
3 factors that are likely to make products have price inelastic demand
Lack of substitutes or competition
Addict goods
A small percentage of income
3 factors that are likely to make products have price elastic demand
Abundance of available substitutes
Luxury good
Large proportion of income
Define income elasticity of demand
Measures the relationship between a change in demand following a change in the real income of consumers
The formula to calculate YED is
% change in demand / % change in income
What does it mean if YED < 0
Inferior good
Demand falls as income rises
What does it mean if YED is between 0 and 1
Normal necessity
Rise in demand is less than proportionate to income
Demand is income inelastic
What does it mean if YED > 1
Luxury goods and services
Demand rises more than proportionate to a change in income
Demand is income elastic
3 products likely to be inferior
Own label discounters
Public transport
Economy class travel
3 products likely to be normal
Electronics
Clothing
High end restaurants
Define Cross elasticity of demand
Measures the responsiveness of demand for good x following a change in the price of good y
The formula to calculate XED is
% change in demand for good x / % change in the price of good y
What does it mean if XED < 0
Complement good
An increase in the price for good x will lead to a decrease in demand for good y
What does it mean if XED > 0
Substitute good
An increase in the price of good x will lead to a rise in demand for its substitute
Define the term supply
The quantity of a good or service producers are willing to supply at a given price
Define the supply curve
Shows a relationship between market price and how much a firm is willing and able to sell