The voice Flashcards
Who and when founded the voice
founded by Val McCalla in 1982
What was the purpose of the voice
To have a newspaper that caters to the interests of black Britons
What does the voice feature
mainstream coverage of celebrity culture, fashion and sports
Is the voice niche or mainstream
niche
Background context of the voice
aimed at the children of the windrush generation a post war wave of migrants who came to the uk to work but instead faced racial discrimination
Who owns the voice now
the gleaner company a jamaican owned publishing group who owns several global newspapers and aims products at caribbean migrants.
purchased the voice for 3 million in 2004
Has the voice changed drastically from its first publication
Yes declining print sales have led to a need to focus more on its online content
How does the voice encourage involvement
it makes use of its social medias posting about recently written stories while also interacting with different institutions trying to further its engagement
Does the voice online feature ads
Yes it does more so than the print copy that is released monthly
What is the structure of the voices website
very basic layout horizontal top menu is easy to navigate for those who don’t often use websites.
use of social media links encourage interaction
