The types of conformity

Question 1

Explain what compliance is?

Answer 1

Compliance is when a person changes his public attitude and keeps his private attitude to prevent rejection

Question 2

Explain what identification is?

Answer 2

When a person conforms by adopting the behaviours of a certain role model or social role
- public and private behaviours match.
- Attitudes are temporary as long as the person admires the model.

The behaviour may not actually matter to the person long term

Question 3

Explain what internalisation is?

Answer 3

When a person conforms because they believe the attitudes of the majority are correct