The Times and The Mirror Flashcards
what type of business model does Reach plc use to support newspapers?
conglomerate and horizontally integrated
what year was The Times first published?
1785
how does the Daily Mirror reinforce its identity as a working class paper?
through the selection of stories and how particular social groups are presented
what symbol is on The Times masthead?
a lion and a unicorn
in what year did The Times launch Times radio?
2020
what headline did the times use to
introduce the downing street party investigation?
Partygate
what year was The Mirror first published?
1903
what class group does The Mirror target?
lower middle/ working class
what kind of language does The Mirror typically use?
emotive language
what social group is most often represented as ‘ordinary people’ in The Mirror?
middle/ working class
what is common for newspaper websites today to boost subscriptions?
use a paywall
paywall: a method of restricting access to content, (having to pay to see the website)
which demographic characteristics is essential in The Mirrors target audience?
working class, 35+, Labour supporters
What term describes The Mirrors style of front-page layout?
tabloid
what is the common colour of The Mirrors masthead?
red
which company publishes both The Sun and The Times?
News Corp
which theory by Levi-Strauss focuses on binary oppositions in media?
structuralism
what is a financial benefit of vertical integration for The Times?
lower costs and economies of scale
which audience category does The Times typically avoid targeting?
which theorist explains media’s role in creating meaning through opposition?
Levi-Strauss
which newspaper was involved in the UK’s phone hacking scandal?
The Guardian
which political figure is a central subject in The Daily Mirror’s coverage of ‘Partygate’?
Boris Johnson
what is the political stance of The Times during general elections?
which theory suggests audience interpretations depend on pre-existing beliefs?
which industry theory focuses on ownership concentration limiting viewpoints?
Curran and Seaton
which newspaper group introduced a digital subscription format?
The Times
what additional feature does The Times offer in its edition?
what additional feature does The Times offer in its edition?
