THE TIMES Flashcards
How does the paywall work?
Can sign up for a subscription: full access to all content. For one device - £1/month for 3 months, then £15/month after.
For multiple devices - £1/month for 3 months, then £26/month after.
What do registered users get?
Can access 2 full stories a week, alongside a daily email of the days top stories - for free if they register with email.
What are the advantages of having perks for registered users?
They might be encouraged to sign up for a subscription.
How are people with subscriptions contacted?
They are constantly notified by email - on stories recommended for them, or if they haven’t finished the crossword, for example.
How is a loyalty programme for subscribers attractive?
‘The Times+’ has a variety of offers on it. For example, discounts for wine tasting experiences, golf days, or tickets to talks done by politicians.
These activities reflect the upper-class, high income demographic of The Times audience.
Advertisements
On the website, the advertisements are fitting to the upper-class audience. For example, the ‘Van Gough experience’ or all inclusive holidays.
Content on the website
It tailors to the upper-class, with stories surrounding intellectual topics eg ‘new tax funds’ or ‘what Britain’s top nutritionist avoids’
Navigation bar
Portrays the interests of the upper class “Business and money”, or “culture” - these make exploring the website easy.
“Live” or “New” stories
Stories are marked with these words, to show the benefit of online news - in which stories can be constantly updated or made as news breaks.
Links to social media/videos/websites
These are included in stories, so readers can read further into stories/topics/opinions.
Commenting on stories
Encourage active audiences and create an opportunity to create a community amongst the readership, who will be like-minded.
Videos in articles
Videos used in articles are often sent in by external people - promoting the ‘prosumer’ (Shirky)
Who does The Times target?
ABC/middle class/well-educated audience who engage with politics and current affairs.
‘Hard’ and ‘soft’ news
The front page and website combines serious and lighthearted news to appeal to a range of audiences.
Eg headline ‘police investigate PMs 4 lockdown parties’ vs the times2 supplement ‘how to be fit’
Launch of digital edition
Addresses the need for broader audiences whilst maintaining those who like the resemblance of the print format.
Political allegiance
Although the front page is less explicit in political bias, other pages/the website reinforce right-wing ideologies.
Eg online ‘Labour’s schools bill is a tragedy’
