The Sales Process Flashcards
What are the 5 parts of the Sales Process?
Customer Interest, Speed and efficiency of service, Customer engagement, Response to customer service, Post-sales service.
What is Customer Interest?
-Attract the attention of potential customers -Hard and soft sales approach
-Product knowledge builds trust and is important for techincal products (as they may be expensive)
What is Speed and efficiency of service?
-Vital now as theres same/next day delivery
-Customers pay more for a product if they know the quality of service is good
-Online stores are easy to navigate
What is Customer engagement?
-Interactions between customers and the business
-Some products require high levels of customer engagements and some, little to non
-Social media is often used to interact
What is Response to customer service?
-Building positive customer relationships by responding to both positive and negative feedback
What is Post-sales service?
-Providing support for customers after hey have purchased a product or service
-Online chat facilities are often used to provide convenience