The role of social influence processes in social change.

Question 1

How does social change occur?

Answer 1

when a society adopts a new belief or behaviour which then becomes widely accepted as the ‘norm’.

Question 2

Give and example of social change.

Answer 2

Martin Luther King and Rosa Parks in the civil rights movement in the US.

Question 3

What are the ways that the minority influence induce social change?

Answer 3

1- Drawing attention to an issue.
2- Cognitive conflict.
3- Consistency of position.
4- The augmentation process.
5- The snowball effect.