the role of social influence processes in explaining SOCIAL CHANGE Flashcards
social change definition
adapt a new belief or way of behaving which becomes widely accepted as the norm
how does social change occur
minority influence
identify the social influence process (6 of them)
drawing attention
cognitive conflict
consistency of position
augmentation principle
snowball effect
social change occurs
name example for social influence process and explain
Colin kaepernick
DA- took a knee instead of standing for national anthem
CC- made people think deeper
other players started kneeling
COP- consistent for 2-3 years
blm protests are still ongoing
AP- lost his career and received death threats - movement took to streets
SE- more people have questioned and protested against treatment of black people
social change occurrs - blm not there yet
currently living in a social change
EVAL of the role of social influence processes in explaining social change
additional research evidence
conformity can also lead to social change through NSI
research into relationship between normative beliefs and likelihood of smoking
Linkenback and Perkins - peers didn’t smoke people less likely to take up smoking
NSI - manipulate people to behave more sensibly
e.g hotel guests exposed to message
75% guests reuse their towels
and each day reduced their own towel use by 25%
EVAL - social influence processes in explaining social change
validity
using SI to explain historical social changes is temporal validity
cannot be verified as valid or accurate
e.g rosa parks - 9 months before 15 year old claudette got arrested for not giving up seat
essential to consider validity of historical sources in question
EVAL - social influence processes and explaining social change
methodological weaknesses of underpinning social influence research
famous laboratory experiments into minority influence conformity and obedience
examples of highly controlled pieces of scientific research
methodology used in these were artificial and did not reflect real life behaviour (lack mundane realism)
when using social influence processes to explain social changes is important to carefully consider any methodological issues with the underpinning research
