The Promotional Mix Flashcards
The 5 types of advertising are…
Moving images/videos Print Ambient Digital Audio
The purpose of promotion is to…
Communicate with current and potential new customers
Encourage customers to buy a product/service
Build a positive brand image
The purpose of a sales promotion is to…
Entice people in
Attract first time buyers
Clear old stock
Boost sales figures
Personal selling is…
When a representative of an enterprise contacts or speaks to a customer directly
Types of sales promotion include…
Discounts, loyalty schemes
Types of personal selling include…
Face to face
Telephone
Web/video chat
An effective sales person should…
Be an expert in the product/service
Be able to demonstrate the product if possible
Provide specific advice
Direct marketing is…
When an enterprise communicates with a customer directly to try and sell them something
Methods of direct advertising include…
Direct mail (unwanted mail) Magazines Telemarketing Digital mail Mail or catalogues
Public relations (PR)…
Involves promoting an enterprise, brand, product or service by placing it in the media
Types of PR include…
Press release
Exhibitions
Promotional stunts
Sponsorships
The different market segments are…
Demographic
Geographic
Behavioural
Psychographic
