The Product Manager Role Flashcards
Makes sure a team ships a…
product
What is a PM often compared to?
a ‘mini-ceo’. True because takes care of little and big picture.. but often with no obvious authority
Are there any responsibilities similar to executives?
Set vision and strategy
4 key functions of a PM?
Research and Planning, Design, Implement and Test, Release
What is ‘Research and Planning’?
Taking ideas from various sources and coming up with a product roadmap
Where do ideas come from?
customer requests, competitive analysis, new technologies, user research, sales and marketing, brain storming
What is a product roadmap?
A way of showing how you intend to achieve a product vision, paying attention to the value it’ll deliver so you can rally other resources.
What questions does a product roadmap answer?
Why are we doing this?!
What is ‘Design’?
Defining the features and functionality of a product.
How can you communicate features and functioanlity?
A functional specification
What does a functional specification contain?
goals, use cases, requirements, wireframes, the states of a feature, internalisation, security,
Who uses a functional specification?
developers… testers.. other PMs.. the resources
What does a PM do during ‘implement and Test’?
Advocate for the project. Help with efficiencies, getting resources, address blockages, change objectives based on discoveries.
How can a PM discover issues in testing?
Bug hunting, dogfooding (using the product in life),
What does a PM do in ‘Release’?
Make sure it goes smoothly!
