The PRA Business Model Flashcards

1
Q

What are the two main aspects for a PRA?

A

Informational
Benchmarking - providing financial and physical benchmarks is key to profitability
(third for some - consultancy etc)

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2
Q

Why do PRAs want as many strands to their business models?

A

Added value to the core subscription makes the subscription more sticky

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3
Q

What is the ultimate aim of a PRA?

A

To diversify from pure reliance on subscription and to broaden revenue base. They know they can’t raise prices forever and insurance against weak commodity cycles when subscriptions may drop

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4
Q

What is a value hierarchy?

A

Informational usage is at the bottom of the hierarchy while benchmark usage sits at the top

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5
Q

Informational usage is made up of what?

A

Written news and information

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6
Q

What is the value of information for a PRA subscriber?

A

Whether it makes them money

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7
Q

What is the lowest value information?

A

None exclusive news

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8
Q

What is “market moving”?

A

If the dissemniation of the info will have consequences for the price of the commodity affected

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9
Q

A good specialist news story, is one…

A

Where you can trade off the headline

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10
Q

What is fundamental data?

A

Part of informational, any data that relates to supply and demand

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11
Q

What’s an example of fundamental data?

A

Grain harvest sizes, wind power outage

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12
Q

What is the least valuable pricing data?

A

Just a general check or just for informational purposes

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13
Q

What mark to market pricing?

A

Where the middle office of a commodity firm needs to compare the positions that their company had taken in the market with daily information in order to check the performance of their trading activity and portfolio

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14
Q

Why would a risk manager subscribe to a daily feed like a PRA?

A

To compare the values that her firm is assigning to specific commodities that they buy or sell with with the values the PRA is assigning them

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15
Q

What would a risk manager do if there were major discrepancies?

A

Reduce a traders position if his view of the market is diverging majorly from the PRA data. You can’t operate a risk management business without a PRA making it the most valuable for all of the informational uses of PRA

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16
Q

Why is there a cap to how much you can charge for a PRA

A

The risk manager can choose from any PRA, can take a feed from Reuters bloomberg or broker information to construct their own PRA

17
Q

What comprises the top third of PRA value hierarchy?

A

Benchmark usage

18
Q

If a PRA is used as a benchmark it is

A

Used as the basis for physical or financial transactions

19
Q

What do traders use benchmarks for?

A

Shorthand when they negotiate trades

20
Q

What is the least valuable type of benchmark usage for a PRA?

A

A spot contract usage - as a one time thing the two counterparts cab use a different benchmark every time. We want long term annual supply deals

21
Q

The longer the duration of the deal that uses the benchmark..

A

The better chance the PRA will come to dominate the market

22
Q

What is a “term deal”?

A

A PRAs pricing in a lengthy supply deal

23
Q

Why do PRAs want term deals?

A

1) provides security from being displaced by another PRA agency
2) gives greater security of revenue - the counter parties can’t cancel their subscription whilst the deal is still going on?

24
Q

The definition of a major physicals benchmark…

A

It is referenced outside the market to which it specifically refers (oil is more likely to be referenced outside its market than something obscure like polymers)

25
Q

What are the benefits for a PRA to having a major physical benchmark?

A

It enhances the reputation, makes it easier to enter new markets and introduce its services to traders in far removed areas

26
Q

What grows up around major physical benchmarks?

A

A derivative market