The Post Production Countryside Flashcards
What does post-production countryside mainly involve?
Rebranding the countryside based on heritage and literary associations, farm diversification and specialised products, outdoor pursuits and adventure in both accessible and remote areas.
What are the intentions with these rebranding strategies?
To make areas, such as Bronte county and Kielder Forest, more attractive to national and international tourists and visitors
Where does the post-production country side refer to?
Rural areas that can no longer make most of their income from primary sector industry
Why are these rural areas harder to rebrand?
Because of their relative isolation it is very hard to attract visitors to remote places such as the Scottish highlands and north Northumberland
How does rebranding get around the isolation issue?
They create a very narrow rebranding that applies to and attracts very particular tourists
What is farm diversification?
When farms, often within commuter distances of urban settlements, diversify their income source by providing leisure services
What is the Milkhope centre in Northumberland?
An old farm about 8km away from Newcastle which has diversified and has a farm shop, coffee shop, butchers, gallery, and a stone gallery but to go with this some of the old buildings on the site are being used for retail and food sales
What area has a significant literary association?
Bronte County
Where is heritage being used to rebrand the area?
The Northumberland coastal route
Where is the heritage coast?
Between the towns of Alnmouth to Berwick
What does the heritage coast offer?
Many of its towns were very significant in fishing and coal mining and the area promotes its castles - Warkworth, Dustanburgh, Bamburgh and Alnwick castles.
What film attracts young people to the Northumberland heritage coast?
Younger people are also attracted to the area nearby Alnwick castle as Harry Potter scenes have been filmed there
What outdoor pursuits does the area offer?
Kielder water and forest park
How many yearly visitors does Kielder water and forest park have?
Around 350,000
What attractions does Kielder water and Forest park offer?
- Walking, fishing, birdwatchers, stargazers, archery and mini golf
- Red squirrels and ospreys
- Observatory for dark skies to attract astro tourism
