The Nature Of Social And Cultural Research Methods Flashcards
1
Q
What are the features of primary research?
A
- data collected first hand by the researcher doing their own research
E.g content analysis
2
Q
What are the features of secondary research?
A
- research collects data from existing information or other people’s research
E.g newspapers , books
3
Q
What is quantititive research?
A
Measured, counted or qualified resulting in a statistical report
4
Q
What is qualitative methods?
A
Indepth understanding of an issue through open-ended questions
