The nature and purpose of business Flashcards
What is a business objective
A long term goal the business wants to achieve
Examples of business objectives
- profit
- survival
- growth
- cash flow
- social and ethical objectives
What does SMART stand for
Specific
Measurable
Achievable
Relevant
Time bound
Why do businesses set objectives
- provide a direction for the business
- can motivate staff
- all staff are working towards a common goal
What is the relationship between mission and objectives
A mission statement is the overriding goal of a business
Objectives are set in relation to achieving the mission statement
What is the importance of profit
To be reinvested back into the business to grow
Pay off debts and avoid liquidation
Calculate : profit
Revenue - total costs
Calculate : revenue
Selling price x quantity sold
Definition : fixed costs
Stay the same regardless of output
Definition : variable costs
Vary with output
Calculate : total costs
FC + VC