The Media Topic 1: Intro

Question 1

Digitalisation

Boyle

Answer 1

Allows information to be delivered across all media platforms. This is known as technological convergence.

Smartphones example

Question 2

Economic Convergence

Answer 2

Media and telecommunication industries that once produced separate systems began to make alliances.

Question 3

Cultural Convergence

Jenkins

Answer 3

Media convergence causes cultural convergence as it has changed how members of a society interact with one another

Question 4

Baudrillard

Answer 4

Death of a social - Real life connections are being replaced by online connections

Question 5

Americanisation

Answer 5

American influence has increased in Britain

Question 6

Culture - Interactivity

Answer 6

Flow of information between a computer and user.

Social Networks are an example of interactive media.

Question 7

Choice

Answer 7

New option for the public to view media which they find interesting

Question 8

Participatory Culture

Answer 8

Public now contributes to the New Media

Question 9

Collective Intelligence

Answer 9

Easier to gain overall understanding on certain subjects.

Question 10

Digital Divide - Boyle

Answer 10

New media creates a divide between older and younger generations

Question 11

Socio economic group statistics

Answer 11

95% of AB socioeconomic groups use a range of new media

75% of DE socioeconomic groups use new media

Question 12

Helsper

Answer 12

Despite narrowing of class groups, digital underclass still exists characterised by low employment, low education and low digital skills