The media made me do it...

Question 1

What two parts fall under ownership?

Answer 1

Concentration and Conglomeration

Question 2

Concentration

Answer 2

small companies merger into large companies, more media and fewer voices and focuses on the profit.

Question 3

Conglomeration

Answer 3

The media make money for owners and focus on product not service. More interested in the shareholders and not the public. Non-media companies buy media.

Question 4

Globalization

Answer 4

Multinational companies buy media (companies will have respect local cultures)

Question 5

Audience fragmentation

Answer 5

smaller audiences for bigger profits

Question 6

Hyper-commercialism

Answer 6

ad creep (More ads than content) mixing ads and media content

Question 7

Companies will put profits first with?

Answer 7

Globalization

Question 8

Fragmented Audience

Answer 8

We will lose our national culture?

old days-one size fits all

Question 9

Convergence

Answer 9

media merge, distinctions and distinctions erode.

Question 10

Platform Agnostic

Answer 10

(Watching TV shows on the tablet, listening to music on your computer and reading a newspaper on a tablet)

Question 11

What is a theory?

Answer 11

A good guess, a likely stories, an idea of how things work and researchers test theories?

Question 12

Research is to…

Answer 12

Understand, explain predict and how the media affects us

Question 13

Is the media to blame

Answer 13

Must be controlled to protect “traditional” values, media undermines the social order and the media corrupting influences

Question 14

What are direct effects of the media theories?

Answer 14

audiences aere passive, vulnerable, The media commands and we obey

Question 15

Magic Bullet

Answer 15

I will and we must (buying pizza)

Question 16

Limited Effects

Answer 16

the media alone does not cause changes, individual differences, social categories and personal relationship
ex: pizza (No thanks, maybe later, not hungry)

Question 17

Agenda-Setting

Answer 17

Media “Creates pictures in out heads”
Media does not tell us what to think but tell us what to think about
Ex: pizza ( pizza must be important)

Question 18

Dissonance

Answer 18

we get uncomfortable when we hear new ideas

Question 19

How do we reduce our discomfort?

Answer 19

Selective exposure, selective retention, selective perception
BOTTOM LINE: I know i was right!!!!