The Media: examples: Flashcards
What dominated the BREXIT referendum.
Media heavily shaped the 2019 election as the Brexit election
What happened after public debates in 2010 (opinion polls)?
- 50% between 18 and 39 said it helped decide who to vote.
- Nick Cleggs ratings went up.
- 9.4M people viewing.
What is BBC restrained by?
- Impartiality.
- Monitored by OFCOM.
How many people trust the ITV now compared to 2003?
41%
82%
How was the TV public debate not effecting anything?
-Clegg only gained 8 seats.
What percentage of people watch the BBC?
82%
What are some conservative papers?
The sun, daily mail
What are some labour papers?
The daily star, the guardian.
How does the sun have effect on voting?
‘it was the sun wot won it’
-Backing winning party since 1979
What percentage of daily mail readers are conservative?
74%
What is the conservative market share in media?
57%
Who did well in elections despite negative media portrayal?
-Jeremey Corbyn 2017 election.
What percentage of teens use social media (13-17)
90%
What bad things can be seen on social media?
Fake news.
How much money has the conservatives spent on social media advertising?
- unregulated.
- 1M
What percentage of older people use social media?
50%
What is known as a ‘filter bubble’
- Only pick people they already agree with.
- feeding news that fits ‘pre-existing’ preferences.
What do politicians sometimes do with broadcast they believe is bias?
- Refuse to engage with it.
- Conservatives on channel 4 in 2020.
Which newspaper exposed the Windrush scandal?
The Guardian in 2017.
People coming from Caribbean blamed and wrongly deprived of public services.
Which scandals have been uncovered by newspapers?
- Daily Telegraph- expenses scandal in 2009.
- Hackney Gazette uncovering of homeless crisis in 2017
Who did Tony Blair fly to in 1997 to get him on side?
-Rupert Murdock in Australia.
How much time is spent on the news? (when on social media)
3%
How much of total budget do political parties spend on media adverising?
43%
What percentage of those over 65 use printed news sheets?
58% but dropped to 20% from 16-24.
What has replaced television for news consumption?
The internet.
Since what year has social media risen?
2013.
What are some memorable sound bites from broadcast media?
‘strong and stable’
‘long term economic plan’
‘get brexit done’
Who can social media reach?
-Those of ethnic minority- 41% use twitter.
What does the DCMS argue about social media?
-Democracy is at risk form ‘dark media’
How can opinion polls help political parties?
- can see public approval.
- 2017 labour manifesto backing nationalisation of railway, council houses, freezing retirement age.
- 2019- ‘get brexit done.
- Show how close.
