the marketing mix Flashcards
1
Q
what are the 4 p’s of the marketing mix?
A
product
promotion
price
place
2
Q
what is ‘place’ for?
A
needs to satisfy customers’ needs and wants
3
Q
what ‘promotion’ for?
A
the customer needs to know about the product
4
Q
what is ‘price’ for?
A
needs to be affordable and allow the business to make a profit
5
Q
what is ‘place’ for?
A
needs to be on sale in places convenient for the customers to buy
