The marketing mix - 110

Question 1

What is the marketing mix?

Answer 1

Price, product, place, promotion

Question 2

How will the marketing mix differ in:
-local markets
-National markets
-Global markets
-Mass
-Niche

Answer 2

-specific marketing strategies and adapt to local tastes and incomes
-needs more consistency. Needs to be developed, allowing the brand to be known and understood
-need to establish an identifiable brand
-appealing and developing a product for a mass market is very expensive
-specifically tailored for the needs of a relatively small target market