the market Flashcards
1
Q
mass market
A
the market in which gooda are sold in the same way on a large scale
2
Q
niche market
A
smaller segment of the market in which customers have specific needs and wants
3
Q
characteristics of a mass market
A
an extremely large customer base
businesses can exploit economies of scale
lots of competition
high levels of revenue and potential profit
4
Q
characteristics of a niche market
A
smaller customer base
less competiton
5
Q
A
