the market

Question 1

brand name

Answer 1

a name, term, sign, symbol, design, or any other feature that allows consumers to identify the goods and services of a business and to differentiate them from those of competitors

Question 2

E-commerce

Answer 2

conducting business transactions online

Question 3

online retailing or e-tailing

Answer 3

the retailing of goods online

Question 4

market

Answer 4

a set of arrangements that allows buyers and sellers to communicate and trade in a particular range of goods and services

Question 5

marketing

Answer 5

a management process involved in identifying, anticipating, and satisfying consumer requirements profitably

Question 6

market share

Answer 6

the proportion of total sales in a particular market for which one or more businesses or brands are responsible. It is expressed as a percentage and can be calculated by value or volume

Question 7

mass market

Answer 7

a very large market in which products with mass appeal are targeted

Question 8

niche market

Answer 8

a smaller market, usually within a large market or industry