The Marker Flashcards
What is a brand name?
A name, term, sign, symbol, design or any other feature that allows consumers to identify the goods and services of a business and to differentiate them from those of competitors.
What is e-commerce?
Conducting business transactions online.
What is online retailing or e-tailing?
The retailing of goods online.
What is a market?
A set of arrangements that allows buyers and sellers to communicate and trade in a particular range of goods and services.
What is marketing?
A management process involved in identifying, anticipating and satisfying consumer requirements profitably.
What is market share?
The proportion of total sales in a particular market for which one or more businesses or brands are responsible. It is expressed as a percentage and can be calculated by value or volume.
What is a mass market?
A very large market in which products with mass appeal are targeted.
What is a niche market?
A smaller market, usually within a large market or industry.
