the making of the great communicator 32-80 Flashcards
describe how Reagans life before politics equipped him for politics
successful sports caster=captivate audiences
-convincing performances=Hollywood career
- election as leader actors union =negotiating skills
-met over quater of million people and visited 40 states to boost moral for GE plants
-tens of thousands voters saw him and were impressed
got 10 minute standing ovation for knowledgeable speech to teachers
describe Reagans early political career
-ran for Gov California 1966=experianced political animal
-too much taxation, bureaucracy, centralised gov welfare crime student protests=aims clear
-learned to court state leg and understand realities of decision making and how to negotiate with legislators
describe why Reagan won the election of 1980
-no political amateur
-great communicator=formidable campaigner well equipped for gov in TV age
-photogenic
-deleivered speechs well
radiated warmth and charm
-reiterated strong beliefs had decisiveness that carter lacked
-clear programme and direction
-amiable demeanour won mod republicans and working class democrats
probs owed more to carters failures