The influence of the media Flashcards
1
Q
Who argued media influence was limited?
A
Leon Feslinger and David Denver.
2
Q
Selective exposure
A
People choose to be exposed to media that reflect their outlook
3
Q
Selective perception
A
People ignore content of media that doesn’t fit in with their ideas.
4
Q
Selective retention
A
Only retain material from media that justify’s their position
5
Q
When are different filters applied?
A
When viewing different media
6
Q
When are filters applied and not applied?
A
Applied: newspapers
Not applied: Television
