The i CSP Flashcards
1
Q
What is the age demographic for The i
A
18-39
2
Q
What is the gender demographic for The i
A
58% male
3
Q
What is the economic demographic for The i
A
less disposable income than the Daily Mail
4
Q
What class is the audience
A
middle class
5
Q
What are the intentions of The i
A
Previously, ‘ journalism that you can trust’, now, cares more about profit than authenticity
6
Q
Who is the paper aimed at? Why?
A
Commuters with limited time, people of all ages. ‘essential daily briefing’
7
Q
Ownership of The i
A
Lebedov Holdings, sold to Johnston press, Bought in 2018 by the Daily Mail. Today it has been bought by Harmsworth Media and remains independant.
