the guardian and the daily mail Flashcards
what type of news paper is the daily mail
mid market
hard or soft news -DM
mix of hard and soft news - soft preferred
what language is used DM
mix of a formal and informal language register more opinionated than quality press
The guardian is what type of newspaper
broadsheet
hard or soft news TG
soft news very rarely featured on the front page hard/high quality press preferred
language in TG
more formal and sophisticated language register
elaborated language code
how is the text on the guardian
small columns of texts
copy
TDM ownership
owned by DMGT
has a group of shareholders
runs on a proprietor model
interests in sales
The Guardian ownership
owned by the scott trust
no shareholders
values the freedom of press and high quality journalism
how is DM funded
advertisements
advertisers prefer volume of news stories over quality hence why there is a high volume of content
how is TG funded
runs on a supporter strategy relying on subscriptions and donations
ads not heavily influenced
high cover price
events
DM political affiliation
supports conservative party, traditionalist
individuals responsibility
cuts money from public services
leave EU
anti immigration
TG political affiliation
labour party -left wing liberal ideologies
welfare for those in need
equality
workers rights
open minded
compassion for foreign issues
TG readership
male,female- 51% m 49% f
age -41% 55+
85% ABC1
the daily mail audience
men 48% women 52%
62% ABC1
75% 55+
