The Golden Triangle Flashcards
1
Q
Commercialisation
A
The process of attempting to gain money from an activity e.g. sport
2
Q
Sponsorship
A
When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of there goods
3
Q
Merchandising
A
The practice in which the brand or image from one ‘product’ is used to sell another e.g. professional sport
