The Gallery Industry

Question 1

Exhibition Process

Answer 1

1) Curatorial Content
2) Exhibition Space
3) Exhibition Design
4) Conservation
5) Promotion

Question 2

Types of Art Spaces

Answer 2

1) Public Gallery
2) Commercial Gallery
3) Artist Run Initiatives
4) Alternative Spaces
5) Online Galleries

Question 3

What is the aim of a public gallery?

Answer 3

EPPCC
(Educate, present, promote, collect, conserve)

Question 4

What is the aim of a commercial gallery?

Answer 4

R$PC
(Represent, sell, promote, collect)

Question 5

What is the aim of an ARI?

Answer 5

HELP
(Help artist’s discover a style, use of experimental spaces, learn about exhibiting, provide upcoming artists with representation)

Question 6

How does a commercial gallery make money?

Answer 6

-Sponsorships
-Take percentage of sales (30-55%)

Question 7

How does a public gallery make money?

Answer 7

-They are non profit
-Receive government funding

Question 8

How does an ARI make money?

Answer 8

-Commissions
-Selling pieces

Question 9

Formula for aesthetic qualities

Answer 9

AQ=E&P+M&T=LFM (E)

Question 10

Elements

Answer 10

LLTTTSSFC
(Line, light, tone, time, texture, shape, sound, form, colour)

Question 11

Principles

Answer 11

BCEMPPRRSSUV
(Balance, contrast, emphasis, movement, proportion, pattern, rhythm, repetition, scale, space, unity, variety)