The Fundamentals Flashcards
1
Q
What is a Competitive Strategy?
A
A Firm’s long-term plan to achieve superior returns in its Industry.
Porter, Competitive Strategy — P. 22.
2
Q
What are the Operational Components of a Competitive Strategy?
A
- Product Suite.
- Finance & Control.
- Labor.
- Market Entry.
- Supply Chain Management.
- Manufacturing.
- Distribution.
- Marketing.
- Sales.
- Research & Development.
Porter, Competitive Strategy —P. 23.
3
Q
Which Contextual Factors influence the Formulation of Competitive Strategy?
A
- Managements’ Personal Values.
- Firm’s Strengths and Weaknesses.
- Industry Threats and Opportunities.
- Socio-Political and Economic Environment.
Porter, Competitive Strategy —P. 24.