The False Consensus Effect and the Curse of Knowledge Flashcards
1
Q
What is the curse of knowledge?
A
If you know something, you assume that everyone else knows it too.
2
Q
What is the false consensus effect?
A
People tend to overestimate the extent to which their own attitudes, tastes, and behaviors are shared by others.
3
Q
What’s the difference between the curse of knowledge and the false consensus effect?
A
The false consensus: I like something, so I assume others like it too or I do something, so I assume others do it too.
The curse of knowledge: I know something, so I assume other people know or believe it too.
4
Q
A
5
Q
What is sales orientation?
A
Convince the consumer to buy what we make
6
Q
What is the marketing orientation?
A
Learn to make what the customer wants to buy
