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Neurobiology and Communication > The effect of group behaviour and social influence > Flashcards

The effect of group behaviour and social influence Flashcards

1
Q

what is social facilitation?

A

when a persons performance is increased due to the presence of others.

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2
Q

What is deindividualisation?

A

When an individual loses his personal identity and takes on the group identity

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3
Q

What is internalisation?

A

The changing of beliefs as a result of persuasion

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4
Q

What is identification?

A

The deliberate changing of beliefs to be like an admired influencing source

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Neurobiology and Communication (4 decks)

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