The development of mass tourism from the 1930s Flashcards
Tourism for the wealthy
Pre 1918 few WC people had been able to take holidays.
Wealthy stayed at expensive hotels in seaside spa resorts - brochures often featured the health-giving qualities, sailing
Few people went abroad - reserved for the wealthy.
Paid holidays
1930s saw huge growth in employees receiving paid holidays.
Tourism in the 1930s
More popular - factories closed for two weeks in the summer.
Holidays to seaside resorts remained popular - holiday camps.
Railways offered day trips.
Tourism and road transport
Growth in the affordability of cars - less reliant on train travel.
1936 - coaches transported 82million to rural parts of Britain.
1939 - 2million cars on the road, risen from 100,000 in 1919.
Caravanners, campers, hikers - 72,000 visiting Lake District 1930s.
Cheap hiking holidays made easier - Youth Hostel Association.
Butlins
Mass WC tourism changed with the creation of holiday camps.
Skegness 1936 - ‘a weeks holiday for a weeks wages’.
1939 - Skegness and Clacton providing holidays for 100,000 visitors per year.
1960s - six more holiday camps built.
1970s - visitor numbers began to decline, people grew tired of the regimented nature and strict schedule of activities.
Independent holidays
Car ownership grew - favoured holidays they arranged.
Caravanning - 20% of all holidays in the 1960s.
Foreign tourism in the 1960s and 1970s
Post-war package holidays abroad - Spain.
1971 - 4million holidays abroad, rising to 13million 1981.
Saw a commensurate decline in British seaside resorts and holiday camps.