The Daily Mirror - INDUSTRY Flashcards
1
Q
Who owns and produces The Daily Mirror?
A
Reach PLC
2
Q
Who are Reach PLC?
A
A big organisation that publishes over 150 newspapers such as the Daily Star/Express etc.
3
Q
How have Reach PLC diversified?
A
By producing/publishing more local newspapers.
4
Q
Why is diversifying good?
A
Helps them make more money and keeps them successful.
5
Q
Why are Reach PLC horizontally integrated?
A
From buying out other newspapers that they previously were competing with.
- Gives them power
- They can also share their journalists/ resources across other newspapers. (Cost effective).
