The Consumer Buying Behavior

Question 1

Refers to the customers attitudes, preferences, intentions and decisions when purchasing a product or availing a service.

Answer 1

Consumer buying behavior

Question 2

These include culture, subculture, and social class.

Answer 2

Cultural factors

Question 3

These include reference groups, family, and role and status in society.

Answer 3

Social factors

Question 4

These include age and life cycle stage, occupation, economic situation, lifestyle and personality, and self-concept.

Answer 4

Personal factors

Question 5

These refer to an individual’s motivation, perception (stand or idea on certain thing), knowledge, beliefs, and attitude.

Answer 5

Psychological factors

Question 6

In this buying behavior, the individual seeks more information first about a high value brand product before purchasing it.

Answer 6

Complex buying behavior

Question 7

In this buying behavior, the individual purchases a product out of habit.

Answer 7

Habitual buying behavior

Question 8

In this buying behavior, the individual likes to try out different products.

Answer 8

Variety seeking buying behavior

Question 9

In this buying behavior, an individual purchases expensive or rare products which other consumers cannot afford to buy.

Answer 9

Dissonance reducing buying behavior

Question 10

What is Abraham Maslow’s Hierarchy of Needs?

Answer 10

•Self-actualization
• Esteem Needs
•Social Needs
•Security Needs
•Physiological Needs