The Collaborative Corporate Flashcards
What is the collaborative corporate
a strategic framework
what is the collaborative corporate based off
research and analysis
what is the aim of the collaborative corporate
to guide businesses on how collaboration can enhance their reputation, relationships, and revenue
what issues does the collaborative corporate address
climate change, AI ethics and social polarisation
who was the collaborative corporate developed with
System specialist Dr. Ben Shenoy
when was the collaborative corporate
November 2023
what did the research in the collaborative corporate find out
businesses that collaborate with a wide pool of external stakeholders and third parties to tackle system challenges can unlock financial, social and environmental value
what are three aspects that the collaborative corporate looks to enhance
relationships
reputation
revenue
how does the collaborative corporate encourage companies reimagine their relationships
move to shared problem-solving
engage in unconventional partnerships
what is an example of a company reimagining their relationships
McDonalds worked with Greenpeace to halt Amazonian deforestation in its supply chain
how does the collaborative corporate encourages companies to reimagine their reputation
trust should be an OUTCOME of collaboration, not just a goal
companies must actively participate in solutions
what is an example of a company reimagining their reputation
Pret A Manager partnered with regulators and campaigners to implement food allergy policies
how does the collaborative corporate encourage companies to reimagine their revenue
innovation arises at the intersection of ecosystems
collaborations can create new business models and revenue streams
what is an example of a company reimagining their revenue
KLM partnered with high-speed rail operator Thalys to replace short-haul flights with trains, reducing emissions while maintaining business
what is becoming a collaborative corporate about
adopting a new mindset
