The Big Issue Flashcards
What do we focus on when we look at the Big Issue?
Representation and media language
What type of business is the BI?
A social enterprise
What is the aim for the BI?
To drive social change and help people affected by poverty.
When did the BI launch?
1991
What is their mission statement?
To dismantle poverty
Who are the magazines sold by?
People affected by poverty
Why are the vendors micro-entrepreneurs?
They buy the magazine for £2.25 and sell it for £4.50
What is the BI’s readership?
400k
What type of magazine is the BI?
Niche magazine
What fonts are used in magazines traditionally?
Serif font
Why do we use serif font for printing material?
It is easier to read
What is a tagline?
A short slogan to attract the audience
What is a masthead?
Shows the logo/title clearly
What is a graphic\blob?
A way to break up the page
What is a splash image?
Main image - stands out
What are cover lines?
Gives the audience an inside into the magazine
What is a lead story?
Something big and interesting which will draw the audience in?
What does the audience of the BI have?
A social conscience
In the magazine, what does Rishi’s costume represent?
It is mocking manual labour and it is blue which shows he is part of the Conservative Party.
In the magazine, how is Rishi represented as ‘human pollution’?
By the petrol pumps in his hands and this is also because the political climate is shifting.
What does the image of HS2 in a bin link to?
The political context because Rishi Sunak announced the abandonment of HS2.
What can HS2 suggest?
Levelling of North and South divide
What else do the fuel dispensers link to in the magazine?
The political context of how he plans to push back the ban on new petrol cars.
What does the petrol spraying out of the dispensers in Rishi’s hands represent in the magazine?
How he is wasting petrol which is negative especially in a ‘Cost Of Living’ crisis.