The Big Issue Flashcards
What do we focus on when we look at the Big Issue?
Representation and media language
What type of business is the BI?
A social enterprise
What is the aim for the BI?
To drive social change and help people affected by poverty.
When did the BI launch?
1991
What is their mission statement?
To dismantle poverty
Who are the magazines sold by?
People affected by poverty
Why are the vendors micro-entrepreneurs?
They buy the magazine for £2.25 and sell it for £4.50
What is the BI’s readership?
400k
What type of magazine is the BI?
Niche magazine
What fonts are used in magazines traditionally?
Serif font
Why do we use serif font for printing material?
It is easier to read
What is a tagline?
A short slogan to attract the audience
What is a masthead?
Shows the logo/title clearly
What is a graphic\blob?
A way to break up the page
What is a splash image?
Main image - stands out