The Big 5 Flashcards

1
Q

What is included in this paragraph?

A

The Big 5, Studio System, Star System

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2
Q

Who were the big 5?

A

MGM, Warner Bros, Paramount, RKO, and 20th Century Fox

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3
Q

How did they make large amounts of money?

A

By vertically integrating the entire movie process into their companies from production to exhibition

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4
Q

What was that process called?

A

The Studio System

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5
Q

What did the Studio System involve?

A

Hiring crew, actors, and directors on a contract as opposed to a film by film basis

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6
Q

What did they do to cinemas they didn’t own?

A

Block-booking

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7
Q

What is block-booking?

A

Selling a mix of high grade and low grade feature films in blocks to prevent them from losing money

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8
Q

What other system was created because of the studio system?

A

The Star System

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9
Q

What is the star system?

A

A method of creating, promoting, and exploiting stars. They would select promising young actors or actresses and glamorise and create personas for them, often inventing new names and even new backgrounds.

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10
Q

What did studio executives, public relations staff, and agents do?

A

Work with the actor to create a star persona and cover up incidents or lifestyles that would damage their public image.

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11
Q

Who is an example of someone who went through the star system?

A

Marilyn Monroe - Norma Jeane Mortenson

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12
Q

Why was the star system beneficial for these major studios?

A

They could star popular actors or actresses in their films and still be successful even if the movie was bad

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