The Behavourist Approach

Question 1

strength of classical conditioning:

Answer 1

CC has helped with treatments for reducing anxiety associated with phobias. In SD the original association is countered by a new association

Question 2

limitations of classical conditioning:

Seligman (1970)

Answer 2

different species have different means of survival so have different experiences of CC. Animals have a preparedness (Seligman) and so form associations for survival rather than less important associations

Question 3

strengths of operant conditioning:

Answer 3

Skinner relied on the experimental method so conditions where controlled and the IV was directly manipulated. This established a cause-effect relationship

Question 4

limitations of operant conditioning:

Answer 4

Skinner used animals and not humans and thus his research tells us little about humans. Humans have free will rather than having putt behaviours determined by reinforcement