The alliance framework

Question 1

What are all the steps in the alliance framework?

Answer 1

1. Alliance strategy
2. Partner selection
3. Alliance negotiation
4. Alliance design
5. Alliance launch
6. Alliance management
7. Alliance evaluation
8. Alliance termination

Question 2

Key decisions in alliance strategy

Answer 2

Alliances are formed based on theoretical perspectives like (TRRSSOI)

Question 3

Key decisions in Partner Selection

Answer 3

You choose a partner based on complementarity and compatibility.
Compatibility: strategic fit, organizational fit, cultural fit, human fit, operational fit

Question 4

Key decisions in alliance negotiation

Answer 4

Firms must balance strategies integrative and distributive strategies to balance control and flexibility to build stainable partnerships

Question 5

Key decisions in alliance design

Answer 5

1. choose the right governance form
2. provide strong safeguards to protect against opportunistic behaviour and misappropriation of benefits

Question 6

Key decisions in alliance launch

Answer 6

1. assemble launch teams
2. articulatie launch strategy
3. create speed
4. communication
5. measurement

Question 7

Key decisions in alliance management

Answer 7

1. relational governance: managing relationships between partners
2. Conflict management
3. Response strategies
4. Inter-partner learning; develop routines and procedures

Question 8

Key decisions in Alliance evaluation

Answer 8

Track process and value
- economic
- strategic
- operational
-learning
- relational

Question 9

valuation can differ due to

Answer 9

Alliance strategy: planned or emergent
Criteria selection: process vs outcome
Assesment: private or common

Question 10

Key decisions in alliance termination

Answer 10

1. evaluation of metrics and start termination process
2. communicate intentions and offering opportunities for reconciliation if possible
3. Finalise termination terms
4. manage aftermath; learn, communicate, protect reputation