The 7ps Flashcards
To learn the 7 ps, their definition and and marketing mix
Which are the 4 OG Ps?
- Product
- Place
- Price
- Promotion
Which are the +4Ps?
- Process
- Physical evidence
- People
Product
Service or good offered, including its features, quality, branding, and benefits.
Place
Locations and distribution channels used to deliver the service or product to customers.
Price
Cost customers pay, considering pricing strategies, discounts, and terms.
Promotion
Methods used to communicate with customers, including advertising, sales promotions, and public relations.
Process
Procedures and systems used to deliver the service, ensuring efficiency and customer satisfaction.
Physical evidence
Tangible elements that represent or support the service, such as the environment, brochures, or packaging.
People
Employees and customers involved in the service delivery, whose interactions affect customer experience.
MM Product
Good features, quality, accessories, packaging
MM Place
Channels, exposure, location, transport, storage
MM Promotion
Advertising, prom sales, publicity, prom blend
MM Price
Price level, flexibility, discounts, terms
MM People
Employees (recruit, train, motivation) Customers (education, training, motivation)
MM Physical evidence
Easy design, equipmetn, employee looks, website looks (reports, cards)
