The 4 P’s Flashcards
1
Q
What are the stages of product
A
- Fashion innovators
- Opinion leaders
- Masses
- Late adopters
- Legards
2
Q
What are the stages of price
A
Cost plus pricing
Elasticity of demand
Perceived value
3
Q
What are the characteristics with place
A
Iintermational trade is more expensive
Getting the product to the right place at the right time is essential
4
Q
ProMotion
A
Personal selling
Trade fairs
