THC 313

Question 1

The tourism product cannot be separated
from the consumer.

Answer 1

INSEPARABLE

Question 1

Tourism product cannot be touched, smelled,
tasted felt nor heard prior to purchase.

Answer 1

INTANGIBILITY

Question 2

One may have gone to the same restaurant
several times and have a different dining
experience each time.

Answer 2

VARIABLE

Question 3

The tourism product is one of the most highly
perishable of products.

Answer 3

PERISHABLE

Question 4

Seasonality does not only refer to seasons of
the year but also refers to behavioural
patterns of the travel market

Answer 4

SEASONAL

Question 5

Competition in the tourism industry is
intensifying.

Answer 5

SUBSTITUTABLE

Question 6

Decision making in the purchase of tourism
product is considered to be of high involvement.

Answer 6

TOURISM AS A HIGH INVOLVEMENT IN PRODUCT

Question 7

GO THROUGH A LONG PROCESS AND DETAILED PROCESS OF CANVASSING AND COMPARING BRANDS..

Answer 7

EXPENSIVE PRODUCTS

Question 8

THE DIFFICULTY MAY ARISE FROM THE NEED TO UNDERSTAND THE FEATURES OR DETAILES OF THE PRODUCT

Answer 8

COMPLEX PRODUCT

Question 9

“ONCE IN A LIFETIME” TRAVEL EXPERIENCE

Answer 9

UNREPEATABLE NATURE

Question 10

TOURISM MARKETING IS DEFINED?

Answer 10

CUSTOMER SATISFACTION IS AT THE CENTRE OF MARKETING

Question 11

WHO SAID THAT “Social process by which individuals
and groups obtain what they need
and want through creating and
exchanging products and value with
others.”

Answer 11

PHILIP KOTLER

Question 12

WHO SAID THAT “Arts and science of finding,
retaining, and growing
profitable customers.”

Answer 12

KOTLER, BOWENS, MAKENS

Question 13

UPDATED SET OF INFORMATION?

Answer 13

MARKETING INFORMATION SYSTEM

Question 14

SETTING UP OF OBJECTIVES AND AN EVALUATION OF MILESTONE

Answer 14

MARKETING PLANNING

Question 15

PRACTICAL AND REALISTIC TACTICAL CAMPAIGNS ARE CONDUCTED

Answer 15

PLANNING TACTICAL CAMPAIGNS

Question 16

IMPLEMENTING THE PLANNED STARTEGIC AND TACTICAL CAMPAIGNS

Answer 16

MARKETING OPERATIONS

Question 17

ON GOING PROCESS OF EVALUATING SALES DATA AND FINANCIAL PERFORMANCES

Answer 17

MONITORING AND CONTROL

Question 18

entails gathering information about
customers to better serve their needs and
improve decision making.

Answer 18

MARKETING INFORMATION MANAGEMENT

Question 19

involves planning to ensure
that resources are available to maintain and
improve the business.

Answer 19

FINANCING

Question 20

ensures that the value and cost of
goods and services offered to customers will
be at the level that customers are willing to
pay.

Answer 20

PRICING

Question 21

prepares the various
promotional strategies that will enable the
products to be introduced and sold to the
customers.

Answer 21

PROMOTION

Question 22

involves
designing, developing, maintaining,
improving, and acquiring products and
services to meet the needs of the customers.

Answer 22

PRODUCT/SERVICE MANAGEMENT

Question 23

involves bringing the
products and services to customers in the best
way possible.

Answer 23

DISTRIBUTION

Question 24

is the ultimate measure of
marketing success.

Answer 24

SELLING

Question 25

It is a process of using all forms of promotion to
achieve maximum communications impact
while maintaining a consistent image for the
products or services.

Answer 25

INTEGRATED MARKETING COMMUNICATION

Question 26

FACTORS THAT CONTRIBUTE TO THE GROWTH OF INTEGRATED MARKETING COMMUNICATION

Answer 26

1. GROWTH OF TECHNOLOGY
2. INCENTIVE BASED COMPENSATION
3. CONSOLIDATION OF RETAIL INDUSTRY
4. DATABASE MARKETING