Text Information and Media Flashcards
simple and presentable format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
text
any “human -readable sequence of characters” that can form intelligible words
text
serve to link different electronic documents and enable users to jump from one to other in a non-linear way
hypertext
fixed size characters having essentially the same type of appearance
plain text / unformatted text
appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
formatted text
also called font, font type, or type
typeface
refers to the representation or style of a text in the digital format
typeface
usually comprised with alphabets, numbers, punctuation marks, symbols and other special characters
typeface
types of typefaces
serif
sans serif
slab serif
script
decorative
connotes formality and readability in large amount of texts
serif
usually used for the body text of books, newspapers, magazines and research publication
serif
gives a classic or elegant look when used for title or heading
serif
examples of serif
Times New Roman, Garamond, Baskerville
brings a clean or minimalist look to the text
sans serif
used for clear and direct meaning of text such as road signage or nutrition facts in food packages
sans serif
gives a modern look and is used primarily in webpage design
sans serif
examples of sans serif
Arial, Helvetica, Tahoma, Verdana, Calibri
carries a solid or heavy look to text
slab serif
can be used for large advertising signs on billboard
slab serif
examples of slab serif
Rockwell, Playbill
draws much attention to itself because of its brush-like strokes
script
must be used sparingly and not in a large body text
script
usually used in wedding invitation cards or other formal events
script
examples of script
Edwardian, Vladimir, Kunstler
caters to a wide variety of emotions or themes
decorative
examples of decorative
Chiller, Jokerman, Curlz MT
common file formats
txt (text)
doc (document)
rtf (rich text format)
pdf (portable document format)
ps (postscript)
unformatted text documented by an editor as notepad on Windows platform
text
native format for storing documents created by MS Word package and contain a rich set of formatting capabilities
document
cross platform document exchange; default format for Mac OS X’s default editor TextEdit
rich text format
developed by Adobe systems for cross platform exchange of documents, supports image and graphics
portable document format
page distribution language used mainly for desktop publishing
postscript
design principles and elements
emphasis
appropriateness
proximity
alignment
organization
repetition
contrast
importance or value given to a part of the text-based content
emphasis
how fitting or suitable the text is used for a specific, audience, purpose or event
appropriateness
how near or far the text elements from each other and when two things are closely related, bring them close together
proximity
how the text positioned in the page
alignment
conscious effort to organize the different text elements in a page • ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page
organization
consistency of elements, unity of the entire design and repeating some typefaces within the page
repetition
creates visual interest; two elements are different from each other
contrast
