text elements

Question 1

a simple and flexible format of presenting information
or conveying ideas: hand-written, printed as in
brochures or actual posters or displayed on-screen :
text messages, hashtags, posts, articles, stories,
researches

Answer 1

TEXT

Question 2

news articles, published books, websites; created and
distributed by established institutions (such as
publishing companies, news agencies, etc.) and go
through a rigorous process of editing or evaluation and
are usually governed by censorship of the state
(especially for traditional print media)

Answer 2

Text in Formal Sources

Question 3

come from personal opinions or views on different issues and processes

Answer 3

Text in Informal Sources

Question 4

the art and technique of arranging type to make written
language legible, readable, and appealing when
displayed.

Answer 4

Typography

Question 5

used to communicate a message, convey a mood or
feeling, establish hierarchy, and create a visual
identity.

Answer 5

Typography

Question 6

classic, formal, easy to read for small sizes

Answer 6

Serif

Question 7

casual, clean, orderly, easier to read in
digital mediums

Answer 7

Sans Serif

Question 8

carries a solid or heavy look to text. This font can be
used for large advertising sign on billboards.

Answer 8

Slab Serif

Question 9

is attractive because of its brush-like strokes. But, this
must be used sparingly and not to be used in large body
text. This font is usually used in wedding invitation
cards or other formal events

Answer 9

Script

Question 10

uses a fixed width for each letter. This means that each
character within the text uses the same amount of
horizontal space

Answer 10

Monospaced

Question 10

cater to varied emotions such as celebration, fear,
horror or themes : such as cowboys, circus, holidays,
summer, kiddie

Answer 10

Decorative

Question 10

_______ are both an ART and SCIENCE

Answer 10

Typefaces

Question 10

Two ways to read typography

Answer 10

Function [denotation] - pragmatic
Feeling [connotation] - expressive

Question 11

refers to the importance or value given to
a part of the text-based content. When trying to make
a point or highlighting a message, you can make the
text bold, italicized, have a heavier weight, darkened
or lightened (depending on your background color) or
enlarged.

Answer 11

Emphasis (clue: importance/value/highlighted message)

Question 11

refers to how fitting or suitable
the text is used for a specific audience, purpose or
event. In the creation of text-based content, make
sure that the selection criteria (tone, style, purpose,
clarity) is followed.

Answer 11

Appropriateness (clue: how fitting)

Question 11

refers to how near or how far are the
text elements from each other. When two things are
closely related, we bring them close together.

Answer 11

Proximity (clue: how near/far)

Question 12

refers to how the text is positioned in
the page. This can be left, right, center or justified.

Answer 12

Alignment (clue: how text is positioned)

Question 13

refers to a conscious effort to
organize the different text elements in a page.
It ensures that while some text elements
are separated from each other (based on the
principle of proximity), they are still somehow
connected with the rest of the elements in the page.

Answer 13

Organization

Question 14

concerns consistency of elements and the
unity of the entire design. This is done by repeating
some typefaces within the page.

Answer 14

Repetition (clue: consistency)

Question 15

creates visual interest to text elements.
It is achieved when two elements are
different from each other.

Answer 15

Contrast