text and visual Flashcards
simple and flexible format of presenting information or conveying ideas whether handwritten, printed, or displayed on-screen
text
any “human-readable sequence of characters” that can form intelligible words
text
informal or formal
news articles
formal
informal or formal
published books
formal
informal or formal
newspapers
formal
informal or formal
magazines
formal
informal or formal
advertisements
formal
informal or formal
research works
formal
informal or formal
blogs
informal
informal or formal
personal e-mails
informal
informal or formal
SMS
informal
based materials that are created and distributed by established institutions and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state
formal text
based materials came from personal opinions or views on different issues, processes, etc.
informal text
fixed sized characters having essentially the same type appearance
plaintext or unformatted text
appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
formatted text
serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
hypertext
the term “hypertext” was coined by ______ around _____—
Ted Nelson, 1965
types of text
plaintext or unformatted text
formatted text
hypertext
types of typefaces
serif
sans serif
slab serif
script
decorative
connotes formality and readability in large amount of texts. this font is usually used for the body text of books, newspapers, magazines, and research publication. it also gives a classic or elegant look when used for title or heading
serif
examples of serif
times new roman, garamond, baskerville
brings a clean or minimalist look to the text. this font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. it also gives modern look and is used primarily in webpage design
sans serif
examples of san serif
arial, helvetica, tahoma, verdana, calibri
it carries a solid or heavy look to text. this can be used for large advertising sign on billboards
slab serif