Texas Real Estate Marketing

Question 1

Mass Marketing defined:

Answer 1

An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media.

Question 2

Strategy formulation includes:

Answer 2

the planning and decision-making that goes into developing a company’s strategic goals and plans.

Question 3

Strategy implementation refers to

Answer 3

the means associated with executing the strategic plan.

Question 4

The Small Business Administration (SBA) offers five criteria to help you define your ideal outcome through strategic thinking.

Answer 4

1) Organization
2) Observation
3) Views
4) Driving Forces
5) Ideal Position

Question 5

There are four viewpoints to consider when forming your business strategy:

Answer 5

Environmental view
Marketplace view
Project view
Measurement view

Question 6

The Four Elements of the Marketing Mix

Answer 6

1) product
2) price
3) place
4) promotion

Question 7

“Marketing mix”

Answer 7

is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.

Question 8

The elements of a service plan should include:

Answer 8

1) Frequency of communication with the client
2) Means of communication with the client
3) Methods of marketing the property
4) Method of following up on transaction status
5) Method of following up after closing

Question 9

IDEA is a problem-solving process.

Answer 9

Identify
Diagnose
Explore
Act

Question 10

“gap analysis”

Answer 10

is determining the gaps between what customers ideally expect and what they actually get from you - you have actually determined your customers’ areas of concern

Question 11

http://searchenginewatch.com/2167961

Answer 11

SEO information